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Research papers

The creation of a single source cross media Internet panel

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius
June 22, 2005
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Citation

Lithner, Svanfeldt and Callius (2005a, June 22). The creation of a single source cross media Internet panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-creation-of-a-single-source-cross-media-internet-panel


Research papers

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt
June 20, 2005
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Citation

Callius, Lithner and Svanfeldt (2005a, June 20). Changing the Internet audience measurement standard. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard